Russell Brunsons products
Russell Brunson is one of the most successful affiliate marketers in the world, mostly known for his company
DotComSecrets. A fair share of his success has been attributed to selling training products to other internet
marketers looking to make an impact in the industry. Just one year after graduating from college, Brunson
had sold more than one million dollars’ worth of products and services from the comfort of his basement.
Fast forward to 2017 and he has now sold hundreds of thousands of copies of his books, boasts a following
of at least one million entrepreneurs, co-founded a software company known as ClickFunnels, and
popularized the idea of sales funnels. It is no wonder that Brunson is highly sought-after when it comes to
internet marketing. Here are some of the books he has written:
- DotComSecrets: The Underground Playbook for Growing Your Company Online
The DotCom Secrets book tackles the problem of traffic generation and how to convert traffic on your
website once it shows up. Contrary to popular belief, the problem is rarely caused by a traffic or conversion
issue. According to Russell Brunson, low traffic and poor conversion numbers are usually signs of a more
disastrous problem, which can be harder to notice but a lot easier to solve. The book contains sales scripts
and marketing funnels that you can use to turn on a tap of new leads into your online business. Some of the
other topics discussed include:
*How to capitalize on the “predictable” offline method used by direct response marketers to sell billions of
dollars’ worth of products
*How to use new media outlets to sell more for a much less cost than you’re used to in traditional marketing
*How to charge more for your products and services
*The shocking truth behind the ‘Sales Funnel’ vs. ‘Value Ladder’
This book is written for anyone looking to produce effective squeeze pages or build their business in a
unique way. It is packed with screenshots of practical A/B tests, revealing the one that won and the amount
of revenue it helped generate. The idea is to help you come up with blanket statements about the most
effective approach online, and give you a boost when it comes to doing actual split tests.
The Split Test Winners book contains tons of useful information showing you exciting landing page layouts,
which can turn your traffic into sales very easily. Russell discovered these special “tweaks” from running a
number of squeeze page split tests with the help of his ClickFunnels software. The book shows you exactly
which ads and pages Brunson tested, which worked and which didn’t, and the different conversion rates he
obtained from his trials. In a brief, the book contains all the effective strategies needed to build a super successful online business using sales funnels and landing pages. It eliminates all the guesswork and
subsequently saves a lot of time. Some of these strategies include:
*How to word pages
*How to reduce your prices to a certain price-point
*How to implement a specific bridge page technique
*Where you should place testimonials
*Keeping your page design simple
*How to use the right headlines
Having knowledge on social media advertising, copywriting, SEM, and SEO is great. However, your
business still needs some fundamental marketing aspects in order to be effective. Expert Secrets explores
the thought process of unearthing important things you may have missed while starting your business, in 4
elements. These elements are designed to prompt people to take action on the products or services you are
offering. They resonate in every mass movement from time immemorial, from Jesus Christ to modern
presidential electoral campaigns.
Once you integrate these elements into your business, you can inspire the masses to support your cause.
Russell subtly talks about copywriting, which basically refers to the art of writing words that sell. People
normally pay a lot of money (hundreds or even thousands) for copywriting courses, and the skills are
required in any type of business that is selling something. Additionally, Expert Secrets actually provides a
practical strategy that anyone can use to reach their target customers. But when it comes down to the
bottom line, the book explains the importance of using storytelling to attract buyers and then gives you the
framework to build your story.
The best part of all of these books is that Russell is giving away these great books for free, yes all three of them. Russell just asks that you pay for shipping and he will send you out your copy as soon as possible. The information you get from these books is just so valuable and it really will help you in so many ways, I have all three.
I really hope you enjoyed my article and thanks for stopping by, if you have any questions please feel free to ask and if you would like to check out Russells first book, DotComSecrets just click the link below.